Wednesday, December 01, 2004

Value for (hard-earned) Money.

Shopping for Christmas won't prove any easier than it has been over the past few years. And it's easy to succumb to the easy pressures of buying this year's latest techno-lust and sadly watch it depreciate over the course of the year. (Nokia 6600, anyone?)

That's not what we really want, don't we?

Barring desire and greed and status symbols, we all want to get (and hopefully give) gifts that appreciate in value. But what exactly are those?

In the UK, Jeremy Davies of TheGuardian has an article detailing which gifts to give this Christmas that have proven to appreciate in value. And while his suggestions are understandably UK-focused, his research can always be used with regard to local shops.

Here are a few excerpts from Davies' article:
  • Well chosen jewellery can hold or increase in value over time, says Jan Springer, marketing consultant to the World Gold Council. She advises that if you want to buy jewellery that retains its value, you should go to one of the big name jewelers, like Garrard, Asprey or Tiffany: "Even if it's a tiny piece, especially if you keep the box, the value should hold well."
  • If antiques are more your thing, David Moss, diary editor at Antiques Trade Gazette says art deco, south Asian art and antiquities and post-second world war furniture are all the rage right now.
  • Film posters may not be considered high art, but they make great presents, and if you choose wisely, their value can grow considerably. Bruce Marchant of the Reel Poster Gallery in London's Notting Hill (tel 0207 727 4488) says posters for James Bond films, those featuring particular actors like Michael Caine or Audrey Hepburn, or for certain directors, like Alfred Hitchcock or Powell and Pressburger, are perennial favourites and can be picked up for less than £500.
  • Buying original art can be expensive, and knowing which artists make the best investments is notoriously difficult. But the internet has made the whole process much easier, allowing people outside the art world to buy prints by leading artists - many of which will at least hold their value and some of which could appreciate over time.
Happy hunting!